I remember when I first started in the world of internet marketing a few years ago. I was amazed at the concept of billions of dollars flying across the internet every day in exchange for goods and services! I remember thinking, "I only want a few hundred dollars profit every day ... how hard can it be?"
Well, it turns out it's pretty hard to generate revenue online. Actually, let me rephrase that: it turns out it takes time, experience, and patience in order to generate revenue online.
The first hurdle I had to overcome in the world of internet marketing was how to get traffic without selling my own blood to get it. So, I developed my own methods for traffic generation, all of them free, and lo and behold, I got traffic and lots of it!
Then came the sporadic sales: $10 here, $100 there, and soon my internet marketing bank account started to swell. I had figured out how to dip my hand into the ever constant flow of money on the internet and take a few dollars for myself. It was wonderful. I had found a business concept that allowed me to work from home and earn money.
After establishing a decent monthly income to pay the bills and enjoy a nice dinner every once in a while, I started wondering where exactly my converting traffic was coming from. It's great to get sales, but I began to realize how important it was to know exactly where the traffic originated.
Look at it this way: if I had built 100 locations on the internet for generating traffic to my product, and only 25 of them were actually generating sales, it would be a smart idea to replicate those 25 locations again, wouldn't it? Yes, it would! If I knew exactly which 25 locations produced sales, I could bypass the other 75 areas and increase my earnings exponentially with less effort.
That's when I started researching how to track my traffic. If you're an affiliate marketer, it's pretty easy. Every affiliate network and CPA network will allow you to attach what is called a 'subid' to your affiliate links. For subids, I usually pick a simple abbreviation of the traffic source and then a number directly after it.
For example, I own two dozen squidoo lenses that generate traffic for home improvement tools. For each link, I use a subid in the following format: squi1234. The "squi" tells me that the traffic came from my squidoo lenses, and the "1234" tells me exactly which lens the visitor came from.
The subid gets attached to the end of my affiliate link. Whenever someone clicks on that link, the affiliate network tracks the subid. When I log into my affiliate account, I can generate reports on clicks and actual conversions. I will know immediately which squidoo lenses are generating traffic, which of them are generating sales, and which ones are doing absolutely nothing.
If you aren't a part of an affiliate network and you are trying to track your own traffic to better understand where your traffic is coming from (and want to know exactly which traffic source is converting), you will need to install professional tracking software.
There are paid tracking systems and there are free tracking systems, such as Google Analytics, which can help you track your Adwords traffic. And Google's Webmaster Tools can help you analyze your internet traffic, converting keywords, and converting traffic sources. It can also show you where your website seems to fail in the conversion process.
Google's free tracking tools are great because they're free and they teach you how to get started tracking results. The downfall is they miss a lot of data. I'd guess they will miss at least 50% of your results because their tracking methods are weak and quite often fail to track any data whatsoever. What's the solution? Pixel Tracking Software.
Pixel tracking software can be expensive to purchase and complicated to install. But in my opinion, it's the best method for tracking conversion data. Your profits and or lead generation rates will soar once you implement a pixel tracking system on your site. Not only will your conversion rates increase, your marketing spend will decrease at the same time. It's worth the time and investment to install professional tracking software!
Author Resource:-
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